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Toward a New Public Diplomacy: Redirecting U.S. Foreign Policy (Palgrave Macmillan Series in Global Public Diplomacy)

 
 
 
 
Toward a New Public Diplomacy: Redirecting U.S. Foreign Policy (Palgrave Macmillan Series in Global Public Diplomacy)
Author: P. Seib
ISBN 13: 9780230617445
ISBN 10: 230617441
Edition: 2009
Publisher: Palgrave Macmillan
Publication Date: 2009-10-20
Format: Paperback
Pages: 257
List Price: $40.00
 
 

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power, but it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a “superpower”--whatever that means now--does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.