This insightful analysis of the ways in which South Korean economic development strategies have reshaped the country's national identity gives specific attention to the manner in which women, as the primary agents of consumption, have been affected by this transformation.
Nelson (an anthropologist) presents the results of her field work in South Korea, centering on the relationship between consumer nationalism, gender and status. These six chapters explicate the concept of consumer nationalism, describe the influences which have created it, and describe its role in Korean culture and society. The status associated with excess and the dangers of over-consumption are considered in turn. Five vignettes provide glimpses into South Korean society at particular moments in recent history, between 1985 and 1993. Annotation c. Book News, Inc., Portland, OR (booknews.com)