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TV Commercials: How to Make Them: or, How Big is the Boat?

 
 
 
 
TV Commercials: How to Make Them: or, How Big is the Boat?
Author: Ivan Cury
ISBN 13: 9780240805924
ISBN 10: 240805925
Edition: 1
Publisher: Focal Press
Publication Date: 2004-10-19
Format: Paperback
Pages: 256
List Price: $52.95
 
 

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer