New edition, reflecting new regulations and policies since the Telecommunications Act of 1996
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic. Annotation c. Book News, Inc., Portland, OR (booknews.com)