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Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)

 
 
 
 
Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)
Author: Grant David McCracken
ISBN 13: 9780253217615
ISBN 10: 25321761
Edition: N/A
Publisher: Indiana University Press
Publication Date: 2005-07-22
Format: Paperback
Pages: 240
List Price: $20.95
 
 

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.