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Marketing Strategy and Competitive Positioning (4th Edition)

 
 
 
 
Marketing Strategy and Competitive Positioning (4th Edition)
Author: Graham Hooley - John Saunders - Nigel F. Piercy -
ISBN 13: 9780273706977
ISBN 10: 273706977
Edition: 4
Publisher: Prentice Hall
Publication Date: 2008-02-07
Format: Paperback
Pages: 636
List Price: $226.00
 
 

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.