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Innovation Management and New Product Development (4th Edition)

 
 
 
 
Innovation Management and New Product Development (4th Edition)
Author: Paul Trott
ISBN 13: 9780273713159
ISBN 10: 273713159
Edition: 4
Publisher: Pearson
Publication Date: 2008-03-24
Format: Paperback
Pages: 616
List Price: $113.33
 
 

Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.