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A Journalist's Guide to Public Opinion Polls

 
 
 
 
A Journalist's Guide to Public Opinion Polls
Author: Sheldon R Gawiser - G. Evans Witt
ISBN 13: 9780275949891
ISBN 10: 275949893
Edition: N/A
Publisher: Praeger
Publication Date: 1994-10-30
Format: Paperback
Pages: 192
List Price: $31.95
 
 

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling.