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Corporate Community Relations: The Principle of the Neighbor of Choice

 
 
 
 
Corporate Community Relations: The Principle of the Neighbor of Choice
Author: Edmund M. Burke - The New Expectations for Today's
ISBN 13: 9780275964719
ISBN 10: 27596471
Edition: N/A
Publisher: Praeger
Publication Date: 1999-02-28
Format: Paperback
Pages: 208
List Price: $35.00
 
 

Shows companies how to design strategies that position them as neighbors of choice in the communities in which they operate.

Booknews

The author illustrates how a company's community reputation also affects the behavior of consumers and employees. He argues that to be a neighbor of choice a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the company's community programs on ways that promote and strengthen quality of life and also support the business goals of the company. Annotation c. by Book News, Inc., Portland, Or.