A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.
Shea (political science, Allegheny College), who is joined now by former White House staffer Burton (now political science, Ohio U.), has updated his earlier edition to reflect the important new role of the Internet in politics including a concluding chapter by Burton on the future of campaign organization in light of these new data management and voter contact technologies. The text, designed for an undergraduate course, is focused on state and local elections with chapters on the context of electoral races, demographic analysis, opposition research, strategic thinking, electoral targeting, survey research, campaign fund-raising and news coverage. Annotation c. Book News, Inc., Portland, OR (booknews.com)