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Media Literacy: Keys to Interpreting Media Messages, 3rd Edition

Media Literacy: Keys to Interpreting Media Messages, 3rd Edition
Author: Art Silverblatt
ISBN 13: 9780275992583
ISBN 10: 275992586
Edition: 3
Publisher: Praeger
Publication Date: 2007-11-30
Format: Paperback
Pages: 512
List Price: $32.00

This second edition includes a new chapter on interactive media, provides new concepts and insights into media literacy, and updates previous examples and discussions.


Silverblatt (communications and journalism, Webster U., St. Louis) hopes to enable students to understand better the information conveyed through the channels of mass communication, particularly to help them achieve a healthy independence from the pervasive influence of the media and make up their own minds about issues. After constructing a theoretical framework, he encourages students to apply it to a variety of media formats, among them journalism, advertising, American political communications, and interactive communications. Finally he discusses media issues such as violence and social change. He has updated examples and made corrections in the 1995 edition. Annotation c. Book News, Inc., Portland, OR (booknews.com)