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Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness
Author: Richard H. Thaler - Cass R. Sunstein
ISBN 13: 9780300122237
ISBN 10: 300122233
Edition: 1
Publisher: Yale University Press
Publication Date: 2008-04-08
Format: Hardcover
Pages: 293
List Price: $35.00

A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free

The New York Times - Benjamin M. Friedman

Yes, there is such a thing as common sense—and thank goodness for that. At least that's this reader's reaction to Richard Thaler and Cass Sunstein's Nudge, an engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized (some would say caricatured) in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society.