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Basic Black: The Essential Guide for Getting Ahead at Work (and in Life)

Basic Black: The Essential Guide for Getting Ahead at Work (and in Life)
Author: Cathie Black
ISBN 13: 9780307351135
ISBN 10: 307351130
Edition: Reprint
Publisher: Crown Business
Publication Date: 2008-09-09
Format: Paperback
Pages: 306
List Price: $14.95

BASIC BLACK is a guide to seizing opportunity in the workplace, illustrated by colorful, personal anecdotes from Cathleen Black's four decades in the media business. Cathie Black is the wise, funny mentor that every woman dreams of having. She was a pioneer in advertising sales at a time when women didn't sell; served as president and publisher of the fledgling USA Today; and, in her current position as the president of Hearst Magazines, persuaded Oprah to launch a magazine. In 2006 she was named one of Fortune's "50 Most Powerful Women in American Business" for the seventh consecutive year. Now, in the exuberant, down-to-earth voice that is her trademark, Cathie explains how she achieved "the 360 life" a blend of professional accomplishment and personal contentment and how any woman can seize opportunity in the workplace.No matter where you are in your career, BASIC BLACK offers invaluable lessons that will help you land the job, promotion, or project you're vying for. At the ...

Publishers Weekly

Media mogul Black, president of Hearst Magazines (Cosmopolitan, Esquire, Harper's Bazaarand O), delivers a memoir masquerading as a guide to career and life. Enthusiastic and hard-working, Black was one of the first women to take a major role in American magazine and newspaper publishing. She came to Hearst by way of New York magazine, where she was the first woman publisher of a weekly consumer magazine, and USA Today, which she helped build from a small upstart into one of the country's most widely read daily papers. Though she positions herself as a role model for professional women, her advice is slim and scattershot. The book mainly consists of anecdotes from her working life and fawning praise for Al Neuharth, retired chairman and CEO of newspaper publisher Gannett Co. and her unofficial mentor. It's an interesting portrait of a groundbreaking career, but Black backs up her own story with only a note or two of advice, waiting until nearly the end of the book to tackle what she originally claims is her main point: the "360 Life," or the difficulty of balancing work with personal life. While the author's life is an interesting one, readers looking for tips will do better with a more pointed book. (Oct.)

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