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The 21st Century Economy--A Beginner's Guide

The 21st Century Economy--A Beginner's Guide
Author: Randy Charles Epping
ISBN 13: 9780307387905
ISBN 10: 307387909
Edition: Original
Publisher: Vintage
Publication Date: 2009-04-07
Format: Paperback
Pages: 336
List Price: $15.95

A comprehensive guide to understanding today's global economy from the author of the bestselling A Beginner's Guide to the World Economy.

While reporting on today's world, business and mainstream media alike use terms and mention trends that even the savviest consumer may find baffling. In his latest book, Randy Charles Epping uses compelling narratives and insightful analogies to clearly and concisely explain the rapidly changing way business is done in the twenty-first century, without a single chart or graph.

Epping defines key ideas and commonly used words and phrases like:

• Carbon footprint
• Economy of scale
• Outsourcing

Epping also illustrates how central banks help navigate global crises and drive the global economy, discusses the benefits of Green Economics, shows how trade wars can be avoided, and explains the virtual economy, where multimillion dollar transactions take place in the blink of an eye.

Complete with 89 easy-to-master tools for surviving and thriving in the new global marketplace and an extensive glossary, The 21st Century Economy—A Beginner's Guide is essential reading for anyone interested in understanding the complex economy of the world in which we live.

Publishers Weekly

Epping (A Beginner's Guide to the World Economy) offers a comprehensive guide to the global economy, arguing that economic literacy is a survival imperative in a fusion economy, where what happens in one corner of the globe can have unprecedented impact on the rest of the world. He gives a thorough and easy-to-understand explanation of the rudiments of global finance and provides readers with the tools to be able to make sense of future economic events. Sidebars scattered throughout the book go deeper into such terms and concepts as subprime mortgages, mortgage-backed securities and the difference between budget deficit and trade deficit. Epping also explores macroeconomics, the virtual economy, private equity and public good-and even how to eliminate poverty. A refreshing look at the present economic situation, minus the often confusing graphs, charts and jargon typical in works of this type, this book provides a solid understanding of economic basics, giving readers the much-needed tools they need to stay on top of future developments. (Mar.)

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