The Ultimate Guide to Commercial Success Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether you’re looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insider’s edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth edition gives the lowdown on how online and digital technologies have changed the industry and tells you everything you need to know about:
• Getting a terrific headshot
• Writing a winning résumé
• Finding (and keeping) the perfect agent
• Honing the skills that every serious commercial actor should have
• Auditioning well and getting the job
• Using the best online services for posting your headshot, résumé, and reel
You’ll learn how to launch your commercial acting career and–more important–how to sustain it and be successful.
With a résumé that boasts principal credits in more than 3200 television commercials throughout a 40-year career, Fridell, an omnipresent pitchman who has been on television hawking some product or service virtually every day, is arguably the industry's most prolific and successful actor. Now in its fourth edition and completely updated to include, among other things, obligatory Internet and cell phone ramifications, his guide is the definitive text for both aspiring and established actors seeking commercial work. A cornucopia of practical information is disseminated in two evenly divided sections, the first focusing on preparations necessary to secure an agent (e.g., head shot, résumé, training, unions, agents) and the second on the nuts and bolts of commercials (e.g., auditioning, technique, callbacks, the nature of the work, and money). Written in a friendly and encouraging can-do acting-mentor style (the author is also an esteemed theater educator), Fridell's book offers valuable vocational information and entertaining anecdotes accrued over an extended career that in its longevity is nothing short of amazing. A no-brainer acquisition for every collection supporting the textual needs of neophyte and working professional actors.