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Women's Magazines, 1940-1960: Gender Roles and the Popular Press (Bedford Series in History & Culture)

 
 
 
 
Women's Magazines, 1940-1960: Gender Roles and the Popular Press (Bedford Series in History & Culture)
Author: Nancy A. Walker
ISBN 13: 9780312102012
ISBN 10: 312102011
Edition: First Edition
Publisher: Bedford/St. Martin's
Publication Date: 1998-03-15
Format: Paperback
Pages: 274
List Price: N/A
 
 

During and following World War II, women's magazines served as advice manuals, fashion guides, marriage counselors, and catalogs. This thematically arranged collection of selections from Ladies' Home Journal, Woman's Home Companion, McCall's, Redbook, and others provides a resource for understanding how the popular press perceived and attempted to influence women's values, goals, and behavior in the postwar era.

Booknews

Collects 54 articles from mass-circulation magazines for women published between 1940 and 1960. The book is designed primarily for courses in American history, American studies, women's studies, and popular culture. The articles are grouped into subject areas such as WWII, women and the workplace, marriage and motherhood, homemaking, fashion and beauty, and critiques of the women's magazines. Introductions to each section provide historical context. Appends discussion questions and suggestions for further reading. Distributed by St. Martin's Press. Annotation c. by Book News, Inc., Portland, Or.