You don't need the vocabulary of a Harvard professor to win an argument. In this book, America's most successful trial attorney shows that we were all born to make the winning argumentjust as we were born to walk. Devising a surefire program that provides the power to deliver winning strategies in the bedroom, in the courtroom, and in the boardroom, Spence presents ultimately winning arguments and a few basic rules of the game. Learn how to disarm an opponent by listening to the other side; discover when to argue...and when not to; determine how to regard words as weapons; and most importantly, learn to discern the Pyrrhic victorythose times when your opponent's loss may also be yours. The ultimate resource for people who seek to convince, to bring about change, to argue, and to win, this program "...is more than just a book about argument, it's the outline on how to live."Larry King. "Gerry Spence is one of America's last true originals..."Dan Rather. 307 pp.