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How to Advertise

How to Advertise
Author: Kenneth Roman - Jane Maas
ISBN 13: 9780312340216
ISBN 10: 312340214
Edition: 3rd
Publisher: St. Martin's Griffin
Publication Date: 2005-03-01
Format: Paperback
Pages: 288
List Price: $21.99

A completely revised guide -- updated for the '90s -- to what works, what doesn't, and why.