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Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs

 
 
 
 
Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
Author: Melody Petersen
ISBN 13: 9780312428259
ISBN 10: 312428251
Edition: 1 Reprint
Publisher: Picador
Publication Date: 2009-03-03
Format: Paperback
Pages: 448
List Price: $25.00
 
 

Step right up! Award-winning journalist Melody Petersen shows how America has become the world's greatest medicine show

The Washington Post - Shannon Brownlee

For those who know the history of drug marketing, much of this book will be familiar. Petersen draws on her years as a crackerjack business reporter at the New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers…But for general readers, this is a fascinating introduction to one of the most powerful industries of our time.