Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

Uncivil Wars: Political Campaigns in a Media Age

 
 
 
 
Uncivil Wars: Political Campaigns in a Media Age
Author: Thomas A. Hollihan
ISBN 13: 9780312478834
ISBN 10: 312478836
Edition: 2nd
Publisher: Bedford/St. Martin's
Publication Date: 2008-05-07
Format: Paperback
Pages: 432
List Price: N/A
 
 

Uncivil Wars: Political Campaigns in a Media Age engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, Uncivil Wars then encourages them to have meaningful participation in today’s political process.