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Media and Culture: An Introduction to Mass Communication

Media and Culture: An Introduction to Mass Communication
Author: Richard Campbell - Christopher R. Martin - Bettina
ISBN 13: 9780312644659
ISBN 10: 312644655
Edition: Eighth Edition
Publisher: Bedford/St. Martin's
Publication Date: 2011-02-23
Format: Paperback
Pages: 616
List Price: N/A

The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.