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The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
ISBN 13: 9780316346627
ISBN 10: 316346624
Edition: N/A
Publisher: Back Bay Books
Publication Date: 2002-01-07
Format: Paperback
Pages: 301
List Price: $17.00

Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.

Business Week

...an imaginative...treatise that's likely...to generate some buzz...it's hard not to be persuaded by Gladwell's thesis. Not only does he assemble a fascinating mix of facts in support of his theory...but he also manages to weave everything into a cohesive explanation of human behavior. What's more, we appreciate the optimism of a theory that supports, as another pundit once called it, the power of one...there's little doubt that the material will keep you awake...