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The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers

 
 
 
 
The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Author: Thomas Hine
ISBN 13: 9780316365468
ISBN 10: 316365467
Edition: New edition
Publisher: Back Bay Books
Publication Date: 1997-08-25
Format: Paperback
Pages: 289
List Price: $20.99
 
 

Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.