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Marketing Management: Cases for Creative Problem Solving

 
 
 
 
Marketing Management: Cases for Creative Problem Solving
Author: Laurence Weinstein - Madan Annavarjula
ISBN 13: 9780324027372
ISBN 10: 324027370
Edition: 1
Publisher: Dame Publishing
Publication Date: 2000-04-11
Format: Paperback
Pages: 180
List Price: $141.95
 
 

Written to encourage students to solve marketing problems creatively, this volume presents 25 intimate, conversational case studies focusing on a range of marketing concepts and themes, including general marketing and business ethics; positioning and segmentation; international marketing; research; branding, product development, and packaging; pricing and distribution; promotion; strategy and planning; and Internet marketing and e-commerce. Annotation c. Book News, Inc., Portland, OR