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Marketing Channels: A Management View

Marketing Channels: A Management View
Author: Bert Rosenbloom
ISBN 13: 9780324186932
ISBN 10: 324186932
Edition: 7th
Publisher: South-Western College Pub
Publication Date: 2003-07-16
Format: Hardcover
Pages: 672
List Price: $436.95

This textbook examines the nature of marketing channels, their importance as a strategic marketing tool, and how they evolve, develop, and change. The seventh edition reflects recent changes in electronic commerce, incorporates behavioral channel research, and emphasizes strategic alliances for motivating channel memberships. Annotation ©2003 Book News, Inc., Portland, OR


A textbook that provides a management focus and comprehensive management framework to the field of marketing channels so as to position marketing channels as a crucial part of marketing management. This revised and updated edition (fourth was 1991) adds all new opening chapter vignettes, and each chapter contains several new mini-cases that reflect recent developments affecting marketing channels. One-third of the case studies are also new. The current literature is cited extensively throughout the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)