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Selling ASAP: Art, Science, Agility, Performance (Professional Selling Event)

 
 
 
 
Selling ASAP: Art, Science, Agility, Performance (Professional Selling Event)
Author: Eli Jones - Carl Stevens - Larry Chonko
ISBN 13: 9780324187533
ISBN 10: 32418753
Edition: 1
Publisher: South-Western College Pub
Publication Date: 2004-01-07
Format: Hardcover
Pages: 528
List Price: $323.95
 
 

Centering the discussion on the importance of long-term relationships with customers, this textbook discusses ethics and the customer's reasons for buying, along with standard coverage of the selling process. Real-world examples, testimonials and vignettes, technology profiles, and role play scenarios highlight the qualities of successful salespeople. The authors teach marketing and sales management at the University of Houston and Baylor University. Annotation ©2004 Book News, Inc., Portland, OR