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Basic Marketing Research, TEXT ONLY, 5th edition, hc, 2003

 
 
 
 
Basic Marketing Research, TEXT ONLY, 5th edition, hc, 2003
Author: Churchill & Brown
ISBN 13: 9780324190977
ISBN 10: 324190972
Edition: N/A
Publisher: AI 0324190972
Publication Date: 2003
Format: Hardcover
Pages: N/A
List Price: N/A
 
 

This undergraduate textbook walks through the process of formulating a research problem, determining the research design and data collection method, designing data collection forms, analyzing the data, and preparing the research report. The fifth edition adds a section on online panel research conducting via the internet and 11 case studies. Annotation ©2003 Book News, Inc., Portland, OR