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Marketing Research: Methodological Foundations (with InfoTrac®)

 
 
 
 
Marketing Research: Methodological Foundations (with InfoTrac®)
Author: Gilbert A. Churchill - Dawn Iacobucci
ISBN 13: 9780324201604
ISBN 10: 324201605
Edition: 9
Publisher: South-Western College Pub
Publication Date: 2004-04-29
Format: Hardcover
Pages: 720
List Price: $240.95