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The Business of Sports: Cases and Text on Strategy and Management

 
 
 
 
The Business of Sports: Cases and Text on Strategy and Management
Author: George Foster - Stephen A. Greyser - Bill Walsh
ISBN 13: 9780324233841
ISBN 10: 324233841
Edition: 1
Publisher: South-Western College Pub
Publication Date: 2005-04-20
Format: Hardcover
Pages: 512
List Price: $174.95
 
 

The opening section of this textbook summarizes the ideas taught during sport management courses at Stanford Business School and Harvard Business School. The remainder of the book examines the challenge of growing the sports revenue pie while sharing that pie among the diverse constituents, and the various decisions made at the league, club, player, sponsor, and stadium owner level. Annotation ©2004 Book News, Inc., Portland, OR