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Out of Context: A Creative Approach to Strategic Management

 
 
 
 
Out of Context: A Creative Approach to Strategic Management
Author: Cynthia Wagner Weick
ISBN 13: 9780324274127
ISBN 10: 324274122
Edition: 1
Publisher: South-Western College Pub
Publication Date: 2004-02-02
Format: Paperback
Pages: 144
List Price: $63.95
 
 

Wagner Weick (management, U. of the Pacific, Stockton, CA) has compiled a brief but attractively produced meditation on the strategic use of metaphor to explore the unfamiliar--a tool increasingly deployed by businesses to aid in envisioning the future. The contributors are academics and consultants who present metaphors from contexts including sports, the military, classic philosophy, evolutionary biology, and the arts. The text is not indexed. Annotation ©2004 Book News, Inc., Portland, OR