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Basic Marketing Research

Basic Marketing Research
Author: Gilbert A. Churchill - Tom J. Brown
ISBN 13: 9780324305418
ISBN 10: 324305419
Edition: 6
Publisher: South-Western College Pub
Publication Date: 2006-04-03
Format: Paperback
Pages: 593
List Price: $213.95

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.