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Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series)

 
 
 
 
Advantage Books: Marketing Principles and Best Practices (with InfoTrac ) (Advantage Series)
Author: K. Douglas Hoffman
ISBN 13: 9780324305722
ISBN 10: 324305729
Edition: 3
Publisher: South-Western College Pub
Publication Date: 2005-01-27
Format: Paperback
Pages: 640
List Price: $86.95
 
 

Emphasizing the economic and sociocultural forces that shape marketing strategy, this textbook examines the market research process, the bases of consumer behavior, business markets, new product development, services marketing, distribution strategies, and pricing practices. The third edition adds early chapters on international marketing and ethics and social responsibility. Annotation ©2004 Book News, Inc., Portland, OR