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International Marketing

International Marketing
Author: Michael R. Czinkota - Ilkka A. Ronkainen
ISBN 13: 9780324317022
ISBN 10: 324317026
Edition: 8
Publisher: South-Western College Pub
Publication Date: 2006-08-18
Format: Paperback
Pages: 646
List Price: $342.95

This undergraduate textbook identifies the cultural and economic forces that impact international trade, the activities central to international marketing planning, and marketing management issues relevant to the expanded global operations of multinational corporations. The seventh edition includes updated material on international trade policy. Annotation ©2003 Book News, Inc., Portland, OR