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Services Marketing: Concepts, Strategies, & Cases

 
 
 
 
Services Marketing: Concepts, Strategies, & Cases
Author: K. Douglas Hoffman - John E.G. Bateson
ISBN 13: 9780324319965
ISBN 10: 324319967
Edition: 3
Publisher: South-Western College Pub
Publication Date: 2005-12-16
Format: Hardcover
Pages: 588
List Price: $329.95