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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

 
 
 
 
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Author: Terence A. Shimp
ISBN 13: 9780324321432
ISBN 10: 324321430
Edition: 7
Publisher: South-Western College Pub
Publication Date: 2006-01-20
Format: Hardcover
Pages: 656
List Price: $265.95
 
 

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.