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Campaign Planner for Integrated Brand Communications

Campaign Planner for Integrated Brand Communications
Author: Shay Sayre
ISBN 13: 9780324321470
ISBN 10: 324321473
Edition: 3
Publisher: South-Western College Pub
Publication Date: 2004-09-28
Format: Paperback
Pages: 144
List Price: $90.95

This perforated-page, three-hole-punched workbook is designed to help students prepare and present a professional campaign in conjunction with an advertising, promotion, or IMC text. Students can work alone or in teams to complete exercises simulating the real-life process that agencies use to develop a campaign. Completed worksheets can be used to construct a written proposal. Sayre (California State University) updates this third edition with new companies that students can relate to, including Napster Online and Monster Energy Drink. B&w photos are included. Annotation ©2004 Book News, Inc., Portland, OR