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Creating the Enterprise (with Small Business Videos Printed Access Card)

 
 
 
 
Creating the Enterprise (with Small Business Videos Printed Access Card)
Author: William B. Gartner - Marlene G. Bellamy
ISBN 13: 9780324353631
ISBN 10: 324353634
Edition: 1
Publisher: South-Western College Pub
Publication Date: 2008-01-10
Format: Paperback
Pages: 456
List Price: $170.95
 
 

CREATING THE ENTERPRISE represents a bold new approach to entrepreneurship that fully explores the dynamic nature of business in all its stages. It empowers students to develop the mindset, skills, and knowledge to evaluate and act on a wide variety of opportunities throughout their careers — and in all aspects of their lives. Rather than embrace a narrow, traditional view of entrepreneurship, the authors prepare students to become "enterprisers"— confident, focused individuals who take initiative to orga