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Marketing Research: Methodological Foundations (Book Only)

 
 
 
 
Marketing Research: Methodological Foundations (Book Only)
Author: Dawn Iacobucci - Gilbert A. Churchill
ISBN 13: 9780324359954
ISBN 10: 324359950
Edition: 10
Publisher: South-Western College Pub
Publication Date: 2009-10-20
Format: Hardcover
Pages: 624
List Price: $210.95