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Entrepreneurship: A Process Perspective

Entrepreneurship: A Process Perspective
Author: Robert A. Baron - Scott A. Shane
ISBN 13: 9780324365580
ISBN 10: 324365586
Edition: 2
Publisher: Cengage Learning
Publication Date: 2007-02-13
Format: Hardcover
Pages: 496
List Price: $269.95

Baron (management, Rensselaer Polytechnic Institute) and Shane (economics, Case Western Reserve University) describe the development of entrepreneurship through distinct phases--assembling resources, launching a new venture, building the business, and collecting the rewards. The textbook outlines this process and uses case studies and current research to illustrate theoretical and conceptual points. Individual chapters focus on topics like identifying opportunities, information, financing, the legal environment, marketing, intellectual property, essential skills, human resources, and exit strategies. Annotation ©2004 Book News, Inc., Portland, OR