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Effective Communication for Colleges

Effective Communication for Colleges
Author: Clarice Pennebaker Brantley - Michele Goulet Mille
ISBN 13: 9780324374766
ISBN 10: 324374763
Edition: 11
Publisher: Cengage Learning
Publication Date: 2007-02-21
Format: Paperback
Pages: 496
List Price: $223.95

Brantley and Miller's college text presents the Communication-by- Objectives (CBO) approach to effective communication with diverse audiences, whether the message is written or spoken, formal or informal, paper-based or electronic. The spiral-bound tenth edition combines a text, workbook, grammar, and format reference in one package, featuring expanded proposal coverage; additional e-mail coverage and Internet search activities; and updated examples, case studies, exercises, and activities. The accompanying CD-ROM contains chapter review questions and additional case studies. Annotation ©2004 Book News, Inc., Portland, OR


New edition of a text that presents a three-step approach for achieving successful communication in today's workplace. The principles and strategies cover how to execute messages for both print and electronic transmission, as well as how to facilitate communication with diverse audiences. In the 11 chapters, Brantley (president, Innovative Training Team) and Miller (business and graphic arts, Milwaukee Area Technical College) discuss the communication cycle; elements of effective messages; the communication-by-objectives approach (planning, composing, and completing a message); electronic technology; good, neutral, persuasive, and bad news messages; job searches, resum<'e>s, and cover letters; applications, interviews, and follow-up; visuals, presentations, and instructions; and reports in the workplace. Spiral binding. Annotation c. Book News, Inc., Portland, OR (booknews.com)