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Management: Meeting and Exceeding Customer Expectations (with InfoTrac & Xtra Printed Access Card)

 
 
 
 
Management: Meeting and Exceeding Customer Expectations (with InfoTrac & Xtra Printed Access Card)
Author: Warren R. Plunkett - Raymond F. Attner - Gemmy S.
ISBN 13: 9780324423013
ISBN 10: 324423012
Edition: 9
Publisher: South-Western College Pub
Publication Date: 2007-05-21
Format: Hardcover
Pages: 744
List Price: $333.95
 
 

Emphasizing the struggle to meet customers' needs and the role of leadership, this textbook surveys the principles and practices of management as it exists around the world. The book begins by outlining basic concepts, then applies them to planning, decision making, organizing, staffing, controlling, and globalization. The authors are affiliated with Brookhaven College and North Lake College. Annotation ©2004 Book News, Inc., Portland, OR

Booknews

Using examples drawn from the successes and failures of companies large and small, this textbook presents an introduction to the principles of business management. Twenty-two chapters cover such topics as organizational planning, strategic management, making decisions, organizational culture, interpersonal communication, human motivation, and control techniques. Plunkett (affiliation not cited) and two co-authors also discuss information management systems, international management, and social responsibility. The included CD-ROM contains video cases and interactive quizzes. Annotation c. Book News, Inc., Portland, OR (booknews.com)