Seize the chance to be extraordinary.
Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the postman--so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary.
The "Fred factor" is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life:
* Make a Difference
* Build Relationships
* Create Value
* Reinvent Yourself
You, too, can apply The Fred Factor to enrich the lives of customers, co-workers, friends, and family members, as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other "Freds.
Why not become a "Fred" yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world.
How to Turn the Ordinary Into the Extraordinary
Fred is the ordinary-looking postal carrier with a small moustache who delivers mail to motivational speaker Mark Sanborn's house in the Washington Park area of Denver. But he is no ordinary U.S. Postal Service worker. According to Sanborn, he is the kind of worker who exemplifies everything that is "right" with customer service and business in general, and is "a gold-plated example of what personalized service looks like and a role model for anyone who wants to make a difference in his or her work."
Not only did Sanborn get the best postal service he had ever experienced when he moved to Fred's route, but he also got a perfect example of superior service to illustrate his presentations to business leaders throughout the United States. According to Sanborn, anyone can be a Fred and live an extraordinary life as well.
Four Fred Principles
After examining the factors that make Fred the Postman such an extraordinarily committed service person, Sanborn honed them down to four principles that can be applied to improve anyone's life and work. These principles are:
Sanborn points out that Freds can be found everywhere, and there are more Freds out there than he once thought. One Fred is a woman at a hotel who helped Sanborn out in a pinch by taking his coffee-stained pants home with her overnight to personally wash and press for his departure the next day.
Another Fred he describes is a flight attendant who made a 6:15 a.m. flight from Denver to San Francisco more enjoyable for passengers by lightening the usual announcements with her unique sense of humor: "If you are having a hard time getting your ears to pop, I suggest you yawn widely. And if you are having a hard time yawning, ask me to tell you about my love life." Sanborn explains that she took some risks and had some fun, and as a result, her "customers" the passengers had fun, too.
Another Fred who Sanborn describes is a hotel worker who lent him $30 when he had no cab fare for his ride home. Sanborn explains that this Fred knows that the way to move through life joyfully and successfully is by focusing on what you give rather than what you get. Freds do the right thing because it is the right thing to do.
Sanborn explains that if you want more Freds in the world, be a Fred. Throughout the rest of The Fred Factor, he describes how every individual can make a difference, and offers numerous difference-making strategies to help readers influence the world in a positive way.
Why We Like This Book
The Fred Factor presents a compassionate look at how every action we take can be made more significant if we take the time to reinvent our work and rejuvenate our efforts. By providing a look at the normal people who do extraordinary things in their daily activities, Sanborn presents heart-warming business lessons that expose the value and endless possibilities for improving life and work that come from loving others. Copyright © 2004 Soundview Executive Book Summaries