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Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

 
 
 
 
Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference
Author: Tim Sanders
ISBN 13: 9780385523578
ISBN 10: 385523572
Edition: 1
Publisher: Crown Business
Publication Date: 2008-09-16
Format: Hardcover
Pages: 256
List Price: $23.95
 
 

Even the actions of a single person can help to change the world. How? Through simple acts of leadership and compassion. Open up this book, and discover the true stories of people whose actions have caused a chain reaction at work and in their communities. Among them:
A manager who gives an employee some supportive praise, and as a result literally saves his life (page 231).

A small group of bank tellers who spearhead a movement to raise millions of dollars for breast cancer, making it the biggest fundraiser in North America, and enhancing their company's reputation (page 213).

A sales manager who gets a copy of a groundbreaking book that leads to a transformation of the company's operations. As a result, hundreds of millions of pounds of carpet waste avoid the landfill, and the company sparks a revolution in its industry (page 12).

A "responsibility revolution" is shaking up corporate America. In this provocative and...

Publishers Weekly

The "Responsibility Revolution" is underway, and it's challenging the importance of the bottom line, argues Sanders (Love Is the Killer App), former CSO of Yahoo. Both consumers and employers have turned away from price consciousness to demand that companies make a difference to society through their products, manufacturing methods, environmental efforts and community outreach. According to the author, casual consumers now represent the minority; mindful consumers have brought in a new value system, paying as much attention to a company's environmental and social policies as to its pricing structures. Companies that do not clean up their acts will be left in the dust, losing customers who want their money to go toward good causes and employees who place more importance on green factors and job satisfaction than pay scale. Through success stories like Horst Rechelbacher, the brains behind the ecologically sound cosmetics company Aveda, and Lee Scott's greening of Wal-Mart in 2004, Sanders makes a compelling argument for the necessity for businesses to appeal to their customers' hearts as well as their wallets. (Sept.)

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