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Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
Author: Lee Cockerell
ISBN 13: 9780385523868
ISBN 10: 385523866
Edition: 1
Publisher: Crown Business
Publication Date: 2008-10-14
Format: Hardcover
Pages: 270
List Price: $26.00

It s not the magic that makes it work; it s the way we work that makes it magic.

The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world s number one vacation destination. But as Lee demonstrates, great leadership isn t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical,...

Publishers Weekly

On his way up the career ladder to become Executive Vice President of Operations at Walt Disney World Resort, Cockerell freely admits he was such an autocratic young hotel and restaurant manager that he was hit over the head with a beer bottle by an employee he'd treated poorly. This and other incidents (including a bashing with a clipboard) convinced Cockerell to study leadership, which he proceeded to do with gusto throughout his stellar career, ultimately creating the Disney Great Leaders strategies. The author's engaging storytelling brings life and infectious energy to this entertaining and inspiring book, which outlines the processes and rationale behind Disney's employee-driven ethos. Each chapter expounds on the Disney Formula for Success, which Cockerell sums up as "great leadership leads to employee excellence, which leads to customer satisfaction and strong business results." Cockerell's willingness to use his management gaffes as examples not only makes him a likeable narrator but also a credible leader, offering up a mesmerizing view of a career devoted to excellence in customer service, employee empowerment, organizational improvement and responsive leadership.
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