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Advertising: Concept and Copy (Second Edition)

 
 
 
 
Advertising: Concept and Copy (Second Edition)
Author: George Felton
ISBN 13: 9780393731590
ISBN 10: 393731596
Edition: Second Edition
Publisher: W. W. Norton & Company
Publication Date: 2006-04-17
Format: Paperback
Pages: 256
List Price: $60.00
 
 

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.