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The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook
Author: Jay Conrad Levinson President - Seth Godin
ISBN 13: 9780395700136
ISBN 10: 395700132
Edition: 1
Publisher: Mariner Books
Publication Date: 1994-11-19
Format: Paperback
Pages: 396
List Price: $19.95

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.