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Mass Media and Politics: A Social Science Perspective (New Directions in Political Behavior)

 
 
 
 
Mass Media and Politics: A Social Science Perspective (New Directions in Political Behavior)
Author: Jan E. Leighley
ISBN 13: 9780395925461
ISBN 10: 395925460
Edition: 1
Publisher: Cengage Learning
Publication Date: 2003-10-24
Format: Paperback
Pages: 352
List Price: $139.95
 
 

The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active Learning exercises provide real-world examples of important concepts and ask students to collect and analyze data from various print and electronic media sources. The text includes an entire chapter on agenda setting—the media's ability to insert issues into public consciousness or increase perceived importance—which illuminates the related concepts of priming and framing.