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Semiotics: The Basics

Semiotics: The Basics
Author: Daniel Chandler
ISBN 13: 9780415363754
ISBN 10: 415363756
Edition: 2
Publisher: Routledge
Publication Date: 2007-03-08
Format: Paperback
Pages: 328
List Price: $25.95

Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out:
•What is a sign?
•Which codes do we take for granted?
•What is a text?
•How can semiotics be used in textual analysis?
•Who were Saussure, Peirce, Barthes and Jakobson - and why are they important?
Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B.

Donald J. Cunningham

It is no small task to present semiotics in a manner that makes it accessible to the beginning student, and Chandler achieves this, describing difficult concepts clearly and thoroughly.