Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


International Marketing: Strategy and Theory

International Marketing: Strategy and Theory
Author: Sak Onkvisit - John Shaw
ISBN 13: 9780415772624
ISBN 10: 415772621
Edition: 5
Publisher: Routledge
Publication Date: 2008-08-29
Format: Paperback
Pages: 736
List Price: $104.95

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.