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International Business: Strategy and the Multinational Company

 
 
 
 
International Business: Strategy and the Multinational Company
Author: John B. Cullen - K. Praveen Parboteeah
ISBN 13: 9780415800570
ISBN 10: 415800579
Edition: 1
Publisher: Routledge
Publication Date: 2009-07-10
Format: Hardcover
Pages: 528
List Price: $110.00
 
 

This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook.

A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"

Log on to International Business' companion website for student and instructor resources, featuring Lecture Notes, Lecture Slides, a TestBank, Practice Quizzes, Flash Cards, and useful links: www.cullenib.com.